Our Story

 

From Our Founder, Amanda
I started The Cleaner Soul after a shock breast cancer diagnosis. I was a health conscious personal trainer and a positive lifestyle advocate and never thought this would happen to me. I knew I was eating well and keeping healthy so I started to reevaluate what products I was surrounding myself with that could disrupt my health. 

Perfumes were the first products I eliminated when I realized how toxic the synthetic fragrances are. This made me look into the fragrances in other products, especially my household cleaners. I was horrified to learn how we, the consumers, are being deceived and duped into trusting that these cleaning products are safeguarding our families and homes, when in fact by using these harmful and toxic-laden chemical products, we are creating a horrific environment in our homes, and subjecting our families to serious, long-term health risks. 

I could no longer trust any of these products; even the ones labeled safe and natural were misleading. So I started making my own in my kitchen with food-grade ingredients only. After I finalized a formula I liked, I called upon a formulator friend to tweak the ingredients to the point that they were more effective and proven to clean well with the correct PH, making them skin-contact safe, food-contact safe, and baby and pet safe. I also wanted to add essential oils so whilst you clean you get the healing benefits from the aromas of the oils. It was important for me to create one cleaning solution that you can use safely and effectively in every room, on every surface.

Five years ago, The Cleaner Soul (TCS) began as my personal mission to create a trustworthy, truly non-toxic cleaning brand. Now, I’m excited to announce the next chapter: Guy Chanin, a talented business leader with a proven track record in building brands and creating meaningful products, has joined TCS as my partner. With Guy’s expertise and our shared vision, we’re ready to take TCS to new heights, staying true to our commitment to clean, sustainable, and soul-nurturing products.

Our Philosophy
At The Cleaner Soul, we believe that true cleanliness nurtures your home and your well-being. That’s why we’ve created a line of plant-powered, non-toxic cleaners that are as effective as they are safe. But for us, cleaning is more than just a task—it’s a wellness ritual. Infused with pure essential oils, each of our products transforms your cleaning routine into an experience that uplifts the senses and the spirit.

More than Clean, It’s Wellness
Each of our five signature scents is crafted to evoke calm, clarity, or invigoration, bringing a harmonious atmosphere to every room. From the soothing embrace of lavender to the refreshing brightness of eucalyptus, our fragrances fill your space with therapeutic benefits—without the harmful chemicals that compromise your health or the planet.

Our Mission
We believe a clean home should mean a safe, healthy, and harmonious environment—without compromises. That’s why we’re on a mission to eliminate harmful chemicals and plastics from everyday life, one bottle at a time. Join us, and become part of a movement that’s dedicated to uplifting and protecting homes around the world. Are you ready to be a Cleaner Soul?